The Cowgirls | Mushy Pony

The Story of Mushy Pony

And why these Cowgirls are trotting all over town…

Courtesy of Mushy Pony Inc.

In the not-so-distant past, Toronto’s social scene was bland and corporate. Hip, young colts were forced to seek out the happening parts of the city for themselves. Now, the Cowgirls have arrived, with a mission to lasso as many in-the-know writers as possible and let them fill people in on all the cool people, bands, restaurants and hidden gems in Toronto.

Unlike other media, which try to reach every demographic possible, Mushy Pony is unabashedly geared toward the twentysomething (give or take a few years) — this means that when we write about a concert, it won’t be a Michael Bublé one; and if our resident veterinarian (a local G.P.) writes about a health issue, it will probably be where to get free condoms rather than how to prevent heart disease.

In our many feature interviews, we speak to the young folks that truly create the pulse of this city: MTV’s Dan Levy, singer Jesse Labelle, schmooze king Shinan Govani, Olympic snowboarder Jeff Batchelor and more. There are even recipes — not for moms who bake their own sourdough bread every weekend, but for students who can’t cook — and that’s just the beginning. Toronto may have its share of blogs already, but Mushy Pony taps into a segment of the city’s population who are young, smart, edgy and about to take over the reins.

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For advertising & media, contact: For general pony talk, contact:
wranglers@mushypony.com cowgirls@mushypony.com

COWGIRLS: COWBOYS:

Emma Farquharson |                   Ross Gower
Justine Iaboni |            Mike Bozinovski
Otiena Ellwand | ZDS
Dr. XXX, G.P.|                 Arthur Kiyaga

PRESS:

Everybody seems to love a Mushy Pony! Click on the images to read each article: